Graze snack-delivery service
One of the latest marketing trends is to sign up to have boxes of retail goods regularly delivered to your doorstep. Sometimes it’s an introduction of new products to sample and other times it’s ones that you pre chosen. While this delivery concept isn’t new, the range of products using this service is what’s broadened and elevated the trend to gain popularity.
Over the last few years, the home-delivery snack box trend has emerged and is rapidly expanded. Graze.com is one of the players in this marketplace.
Seven friends, who were sick of chips and candy and wanted a better way to snack, started Graze. They developed a range of over 100 snacks (including pure fruit, wholesome treats and dips & dippers) and designed an intelligent algorithm that uses your preferences to determine the perfect box of snacks especially for you. I was sent a graze box of snacks to sample.
The recyclable box is a self-mailer and fits right into your mailbox. Snack boxes come in 4 and 8 snack variety box sizes.
My Graze box included: fruit and seed flapjack; Eleanor’s apple crumble; barbecue sub with bbq relish; and nature’s essential nutrient nuts.
What we liked: We all loved the fruit and seed flapjack, which is similar to a granola bar but different. The White family’s flapjack recipe has been passed down generations and you can taste the love that’s put into baking them. We also enjoyed the barbecue sub (pretzel nibs) with bbq relish. It was a great combination of savory and salty.
What we disliked: The apple crumble, which consisted of dehydrated apple pieces, raisins and cinnamon honey almonds, was our least favorite. In fact, it was the last snack to go and some was left by those whom I shared my sample package. While we didn’t dislike the nuts assortment, we didn’t feel that there was anything special to it.
But that’s the beauty of this service. You can go into your account and rate the snacks according to your preferences so the next snack-pack plays off that information. Two other benefits worth mentioning: portion sizing and nutritional benefit. I will admit when I first opened the Graze box I thought the portions seemed small and wimpy. In fact, I think I commented that I could eat the whole box myself. The smart nutritionists at Graze had perfect portion sizes in mind during development. They want to ensure you have the right amount to satisfy you without being tempted by the bottomless jar. Secondly, I like that every single snack offered through Graze has a nutritional benefit for you. Whether it is essential vitamins and minerals, a source of protein, zero trans fat, no high fructose corn syrup, no artificial flavors or colors, or no genetically modified ingredients, you can feel good that your mid-afternoon munching doesn’t throw your healthy eating overboard.
Graze.com 4-snack variety box costs $6.99 each, including shipping. Often you can find a promo code to obtain your first box free. You determine if you want snacks delivered every week or every two weeks. In addition to the personal use, I see the Graze.com service being a good fit for an office as a corporate gift to your customers. I also think there’s great market expansion potential with college kids as a great study treat for parents to send during exams.
Have you ever tried Graze snack-delivery service?
What’s your favorite snack to satisfy the mid-afternoon munchies?
Disclaimer: While I was provided with a complimentary sample of a Graze.com snack box, the opinions and views expressed above are my own and describe my personal experience.